ColorPlus® Technology Finishes by James Hardie: The facts behind the finish
Learn how ColorPlus® Technology finishes from James Hardie enable builders to create beautiful homes that offer both resiliency and lasting beauty.
Choosing the right siding for your next development is crucial, particularly in coastal areas where harsh conditions can take a toll on a home’s durability and curb appeal. With the latest advancements in siding materials and technology, builders now have access to solutions that not only enhance a home’s beauty but can result in improved cycle time and client satisfaction. Industry innovations, like ColorPlus® Technology finishes from James Hardie, enable builders to create beautiful homes that offer both resiliency and lasting beauty.
ColorPlus® Technology: Lasting beauty with the strongest finish
ColorPlus® Technology finishes are specifically developed for Hardie® fiber cement. The innovative baked on color process is performed in a controlled environment at the optimum temperature and humidity to ensure superior consistency.
The process begins by heating and pre-conditioning Hardie® fiber cement substrate for a stronger bond with coating.
A durable finish
A proprietary finish is then applied, followed by color coating and sealing of the boards’ edges. After the initial color coating, the boards undergo a second heating process to promote optimal and consistent curing.
A stronger baked on bond
The boards are color coated again to ensure consistent surface coverage. A final heating application enables a durable, baked on finish, delivering maximum consistency and performance, superior color retention, and improved fade resistance, even in high UV conditions.
The result is a product with superior performance, lasting durability and exceptional design that stands the test of time.
Why choose ColorPlus® Technology finishes by James Hardie?
When considering a switch to Hardie® siding products with ColorPlus® Technology finishes for their next community, builders should just think PLUS:
P: Pre-Painted Color
The standout feature of ColorPlus® Technology finishes is the factory-applied, baked on color. When homes are field painted, the quality of the finish is dependent on the quality of the paint, the skill of the painter and the impact of the elements. The baked on ColorPlus® Technology finishes deliver superior consistency, color retention, adhesion and durability. With pre-finished boards, builders can say goodbye to the hassles of bringing in painters after siding installation.
L: Long-Lasting Durability
Durability is a key concern for builders, especially in coastal areas home to harsh weather conditions. Hardie® siding is engineered to withstand impacts from windblown debris, especially in coastal areas where weather may be challenging. It holds no appeal to destructive pests like termites and woodpeckers. And unlike vinyl siding, it won’t melt from exposure to heat from grills or solar heat reflected off Low-E windows.
U: Unrivaled Warranty
ColorPlus® Technology finishes come with a 15-year prorated limited warranty that covers paint and labor, protecting against peeling, cracking, and chipping. Additionally, Hardie® fiber cement products are backed by a 30-year non-prorated limited substrate warranty, giving homeowners long-lasting peace of mind.
S: Superior Style
Hardie® siding provides authentic design that sets homes apart from the rest. Builders have their choice of distinct color options available in different siding styles and textures, helping builders design homes with curb appeal, ultimately leading to homeowner satisfaction.
For a finish that’s vibrant, durable and saves money
When using ColorPlus® Technology finishes from James Hardie, builders can confidently deliver beautiful exteriors that last longer but also withstand the tests of time and nature.
A legacy of trust and innovation
As the pioneer and inventor of modern fiber cement siding, James Hardie has built a reputation for trusted performance and innovation in the home building industry. Hardie® products are five generations ahead of other generic fiber cement siding brands, reflecting a long-standing commitment to quality and performance.
Order a color sample from our product pages to see the durability of ColorPlus® Technology finishes for yourself! If you’re struggling to decide which color palette will accentuate your home’s classic details, check out our ColorPlus® Technology design guide for palette suggestions, or head to the Hover® Design Studio tool to visualize the complete collection of Hardie® sidings and color combinations on your home.
